BUZZMAN INNOVATES WITH A CONDOM DELIVERY SERVICE FOR DUREX MIDDLE EAST
Everybody knows how difficult it can be to talk openly about sex and condoms in the Middle East. So Buzzman found a different way to reach its audience.
Durex and Buzzman have launched a brand new service - The SOS Condom Discreet delivery service.
The idea devised by Buzzman tackles the age-old problem of getting caught in the moment of passion without a condom. The App introduces a new way that eager young couples can get their hands, and whatever else, on a Durex condom. Discreetly delivered to their door by deliverymen in disguise to save from any embarrassment.
Durex is the very first brand to offer such a delivery service.
Buzzman has also created a video and social media campaign around the ideato not only explain how the delivery service works but to gage interest in developing the service in other markets.
You can find out more about the service at SOS-Condoms.com or download the App for the iphone here (https://itunes.apple.com/us/app/sos-condoms/id580236407?l=fr&ls=1&mt=8)
The idea was created by HYC readers and good friends of the blog Regis and Romain. Who’ve promised to shower us in Condoms as a thanks for posting it. We’re really hoping they mean new sealed ones…